A leading chain
of elite salon services wanted to train their Customer Experience Managers on
the following attributes
1. Cash
Management & Compliance
2. Accountability
& Ownership
3. Customer
Centricity
As a part of my
dip –stick study, I proposed a mystery shopping intervention to determine the
as-is-situation as well as inspire game-changing innovation, and change the
competitive landscape. The idea was to also learn from a consumer’s point of
view which areas of service and product quality are most important and what
areas need improvement.
7 different salon
outlets across Mumbai, Pune and Delhi were zeroed upon to conduct this mystery
shopping in which many different real-life scenarios were put across by me and
my associates posing as a customer, prospective vendor, and interviewee and so
on…
Here are some of
the findings of the mystery shopping which acted as key-inputs for me to
conduct a customized 4 days training program for all their managerial staff
across locations.
1. The managers needed to have a better
understanding of their role
2. The knowledge of their brand competition
was missing
3. Planning leaves and vacation for their
team was a challenge
4. Lack of understanding of the corporate
policies
5. Urge to create a wow! Customer
experience was missing
I am happy to
state here that the results of my mystery shopping were used for developmental
and reward purposes and not for punishment.
Case Study 2:
A family owned
language Translations Company wanted to engage my Organizational Behavior&
HR Development services. This organization is in business for almost 5 decades.
The young directors had given me a full support so that they could achieve
their target of churning 10x revenue by the end of the year.
Here, my mystery
shopping services came in very handy as my team and I were able to get a sound
understanding of their employee recruitment process, their customer on-boarding
process, vendor management system and so on…
Here are some of
the quick findings
1. The employees were not in alignment to
the corporate vision, mission and values
2. The roles and departments had to be
clearly defined with specific KRA’s.
3. The management had a ‘media shy’
approach
4. HR was not announced as a separate
function
5. Employee experience did not have a
significant importance.
To fix these
challenges, my team and I had a 6 months learning & development
intervention that included training, coaching & mentoring across functions
such as Marketing & Sales, Service Delivery, Vendor Management and so on…